Philanthropy is embedded
in the Indian culture since ancient times. But it wasn’t a conscious ‘Giving Action’,
people are doing it as and when it was needed. But in the era of industrialization and complex
work environment where lot of inter-relationship is required, social
responsibility become very important tool. So now, charity, philanthropy and
donation have new name ‘Social Responsibility (SR)’ and steadily becoming part
of life style in society with people who can afford this. Social Responsibility
can be classified as responsibility lies with ‘Corporate Citizens’ and ‘Individual
Citizens’.
Primarily,
Corporate Social Responsibility (CSR) which
is now most spread ‘Buzz’ word, is being taken care by Corporate under their business
mandate and very much integrated in the business process. CSR has shown its
significance as important business tool to respond business challenges derived
from various critical stakeholders and complex ecosystem.
But I am here
talking about the larger point which is social responsibilities lies with individuals,
may afford to be part of healthy society building through ‘Individual Social
Responsibility Actions’ (ISR).
“Eventually,
ISR has brought new dimension towards social upliftment”
Although
there is no fundamental change in the nature of activities are being done under
Corporate Social Responsibility (CSR) and Individual Social Responsibility
(ISR), as upliftment of society is in the core of the both practices. However,
in Indian context both are being practiced separately as CSR and ISR which is
also known as part of Employee Engagement Activities. And this happen only
because of CSR law, which is in effect from 2014. So, CSR is something which
being practiced by the corporate citizen for improving the living condition of
communities around its business locations. However, ISR is being developed as
culture within organization to engage its workforce in various community
projects as their individual responsibility towards society.
ISR is about
an individual becoming responsible in his/her actions that have affects on
communities outside his/her immediate circles. The immediate circle being
friends or acquaintance from their surroundings. ISR is not only about committing acts of
charities or working for communities where you have material interest. These
only form of ISR, which is a broader concept that can be manifested through
actions as below;
- Philanthropic behavior of individual
- The campaigner, volunteer and activist instincts in the individual which picks up and support the issues which affects to the society.
- The above two coupled with an individual being ethical (integrity, honesty) in his/her towards dealings.
Great...!
ReplyDeletethanks a lot!
DeleteThis is great going Manish'ji
ReplyDeleteThank you ;)
DeleteThis is an excellent overview of an important (and growing) field.
ReplyDeletetransparency, honesty and responsibility is positive progress for everyone.
Great Work !!!!
Thank you Rajan :)
DeleteVery nice Sir
ReplyDeletethank you!
Deleteprofoundly developed sir, thanks
ReplyDelete